Random Yet Not Random !

(I couldn't get the Indian version!) Not expecting much, I just dialled the number for fun, they had all add flashing 09987333333 , and boy was I in for some raunchy surprise or what? My call was answered by this husky voice calling herself 'Tanya' and what followed was a seducing act Imagine a hot Blondie, in sexy voice talking to you (Total movie effect) " Hi AXE Man, this is Tanya. You can win a ipod to a dell computer AXE.... Man..... Do you want win one? Press 1 " I immediately pressed 1( I may just win for him and surprise him). " Axe Man, you like me don't you? Let me wake up for next 5 days and the at the end of 5th day you can win " I followed the instructions. and the alarm was set for 8am every day for next 5 days ". My 5 mornings were followed by a call exactly at 8 "Wake up axe man, its me Tanya. Come on .... axe man.wake up" "Hi did you miss me? Axe man, get up now..." "Hey Axe man, did you have a dream abo...

Totally love the new ad.We Indians are so damn creative!If you have had a chance to see forieng ads, you'll agree that most of them suck!. They lack emotions, creativity and are soo dull in concept, color, idea , you name it, not to mention the lackluster models. How they visualize, conceptualize and execute it into a story,that invovkes strong emotions in those 10 seconds that it is aired, is a mystery, to me.From Bengal to Mumbai, picking up on the habits of people and then relating it to IPL. Cricket ads haven't been this interesting, the last years IPL ads were nice, but this one is very well executed, and at a different level than the rest. Its not easy making a 10 second story that not only sells the product, but makes the consumer want to want the product. Cricket is a religion in India, and this one is sure going to create waves. Will upload the video soon.

The Limca ad that is being aired on all channels for few months is my latest favorite after happy dent. Love the lyrics, concept, and the theme. Its a feel good ad. While Vodafone, Airtel have been dominating the ad world. This latest ad has been a nice change.